![]() “The story we present is timeless but importantly it has a moral. The result is something we are really proud of.” - Erik de Roos, CMO San Remo. “As a family owned business for over 80 years, our new commercial celebrates both our heritage and the powerful family bonds that unite all Australians across all generations. There is an honest truth to the power of family, that spans generations, geography and language. So, while there are increasing pressures on time, our health, our financial position and our relationships, finding time to be with family is more important than ever. And although the notion of what constitutes a family is now less predictable when they work, nothing can match the social and emotional, restorative power of a family. San Remo has a long history of brand positioning around family. Black Sheep Advertising explore the meaning of family in their latest spot for San Remo.
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